A NEW APPROACH TO SMOKING ALTERNATIVES
Quix Labs develops structured, pharmacy-first smoking alternatives engineered for long-term engagement and regulatory alignment.
QUIXOTIC
Quixotic is a reusable, smoking alternative device engineered with structured delivery and behavioral familiarity at its core.
Designed for adult users and built for regulated markets, it offers a simplified, four-choice system to support reduced nicotine intake over time.
It’s smoking alternatives—reimagined.
HUMAN-CENTERED DESIGN
Quixotic was developed with user behavior at its core. By retaining the familiar hand-to-mouth interaction of other products, the device is designed to integrate seamlessly into daily routines. Each pod strength offers a consistent experience, giving users intuitive choice over their nicotine intake while preserving the comfort of habit — a critical factor in choosing better alternatives.
SCALABLE STRUCTURE & SUPPLY CHAIN EFFICIENCY
Engineered for regulatory markets and retail distribution, Quixotic is manufactured using a streamlined supply chain that prioritizes cost efficiency, consistency, and scalability. With high-margin refill pods and a reusable core device, our model supports long-term pharmacy partnerships and sustainable growth across new markets.
THE QUIX LABS' DIGITAL PRODUCTS
We’ve developed Quitters Club, a digital support platform designed to build long-term engagement, drive brand loyalty, and provide community-based resources for adult nicotine users. Through personalized content, behavioral tracking, and educational tools, Quitters Club deepens the relationship between Quix Labs and its users—serving as both a retention engine and a valuable data-driven feedback loop to inform future product development and market expansion.
PHARMACIST-BACKED
Quixotic is sold in pharmacies across the UK and will continue this business model as we expand throughout Europe. Providing this as a pharmacy-exclusive product boosts the trust in the brand that consumers have when seeking better alternarives.
REAL-TIME ENGAGEMENT
Through strategic partnerships with pharmacies and digital integrations, such as Quitters Club, we are able to monitor and discuss the success outcomes that customers have when using Quixotic.