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Learn about the work that Quix Labs does for the over 1 billion smokers globally
THE FUTURE OF
SMOKING ALTERNATIVES
VISION
Reimagining Nicotine Alternatives with Structure and Simplicity
At Quix Labs, we’re developing consumer products designed to align with the way people actually work.
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Quixotic is a reusable, structured nicotine delivery device that offers four nicotine strengths, including a zero-nicotine option. It’s engineered to retain familiar routines while allowing adult users to manage their nicotine intake in a simplified, step-based format.
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We focus on behaviorally intuitive design and pharmacy-ready solutions that fit within regulated markets. Our mission is to expand access to alternative tools that offer structure, support, and the potential for long-term change.

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